Hundreds of millions of children are affected by a lack of personalisation in education, limiting their ability to learn and excel.Teachers are a stretched resource and there are growing shortages worldwide. Technology has so far failed to deliver and a growing private tuition market only serves to drive home the shortcomings of mainstream systems widening the gap between those who can and cannot afford it.The critical factors that determine a child's success and their desire to learn, occur in their early years. Pitted against these impossible odds, many lose confidence and fail to achieve their potential.So, we've made it our mission to help every child build the skills and confidence to thrive in a rapidly changing world.We believe that by using smart content and just the right amount of technology, alongside expert-human guidance, we can create learning pathways tailored to the needs and ability of any child. We help children to learn, want to learn more and reveal what they need to learn and when.Already, more than 250,000 teachers in 16,000 schools have used our content, helping millions of children around the world. But it's not just the numbers that matter, it's also about who's using it. We want to help every child, regardless of their social, cultural or economic status. Each child has extraordinary potential, and by providing parents and children the unique insights and personalised instruction to take control of their learning, we can help every child shine.