Introduction
Eedi Ltd use cookies on our websites. This Policy explains in detail how and why we might utilise these cookies when you visit any of our online applications or our website. It also lists the types of cookies that we use and how long you might expect these to remain on your device.
What is a Cookie?
When you go to a website, it will usually place a small file on your phone or computer. This is called a cookie.
Sadly, these are not the munchable type.
There are two types of cookies:
These cookies do things like remember what page you were on, remember that you are logged in. But they can also be used to track your website activity.
If we put a necessary cookie on your computer or phone, we don’t need your permission. A necessary cookie is something that is needed to make the website work. Examples of necessary cookies include:
- Something that keeps the website secure
- Something that helps load pages faster
But, if we put a non-necessary cookie on your computer or phone, we need your permission. A non-necessary cookie is something that is not needed to make the website work. Examples include:
- Anything that analyses who you are, what sort of computer or phone you are using, what your software is, or your location
- Anything that tracks your behaviour to provide you with targeted adverts
We try not to use non-necessary cookies, but we do use these:
What we store and why
Essential:
| Cookie name |
Cookie purpose |
Lifespan |
Provider |
| _cf_bm |
Used to distinguish between human and bots and provide security across Eedi’s sites. |
24 hours |
Cloudflare |
| _cfuvid, Player |
Used to embed videos from Vimeo onto our website. |
1 year |
Vimeo |
| authToken |
Used for user login to function properly and verify user’s identity. |
Session |
Eedi |
| cid, m |
Used for tracking payments from parents who purchase Eedi’s services. |
1 year |
Stripe |
| cookie-perms |
| machine_identifier/
private_machine_identifier |
Non-essential:
Analytics/performance (these cookies collect information about how you use the website, such as the pages you visit and the links you click on):
| Cookie name |
Cookie purpose |
Lifespan |
Provider |
| _ga |
These cookies are used to collect information on how visitors use our site to make improvements. We compile reports with this information collected in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. |
13 months |
Google |
| _gat |
Used by Google to limit the amount of data recorded by Google on high traffic volume websites. |
1 minute |
Google |
| _gid |
Used by Google to help us understand the difference between new and returning visitors and look at short-term behaviour insights. |
24 hours |
Google |
| Mp_<uid>_mixpanel |
Used by Mixpanel to understand how you use our website so we can improve it. |
6 months |
Mixpanel |
_hjSessionUser_
Hp2_
Rdt_uuid
|
Placed by HotJar for analytics purposes by screen recording. |
1 year |
HotJar |
| Ph_ |
Used by Eedi for analytics purposes to understand user website usage. |
1 year |
Posthog |
Functional (these cookies enable the website to provide enhanced functionality and personalisation):
| Cookie name |
Cookie purpose |
Lifespan |
Provider |
| Intercom-id, intercom-session- |
We use Intercom to provide help and support throughout the site. |
1 week |
Intercom |
| ar_debug |
This cookie is used by DoubleClick to debug ads |
1 month |
DoubleClick |
Advertising
| Cookie name |
Cookie purpose |
Lifespan |
Provider |
| IDE |
Used by DoubleClick to show you relevant ads on other sites by building a profile of your interests. |
1 month |
DoubleClick |
Video Player cookies (when videos are embedded, third-party cookies are often placed to gather analytics and ad-tracking data).
YouTube Embedded player:
| Cookie name |
Cookie purpose |
Lifespan |
Provider |
| APSID |
Google collects user information from interactions with YouTube videos.
If a user clicks on a page containing a YouTube video and they're logged into their YouTube or Google account, Google may use cookies to customise online advertising experiences based on previous videos clicked. Google may also in this situation use cookies for security purposes.
|
Between 180 and 400 days |
Google |
| SSID, SID |
| HSID |
| NID |
| AEC |
| SOCS |
| _Secure* |
| SAPISID |
Vimeo Embedded Player:
| Cookie name |
Cookie purpose |
Lifespan |
Provider |
| _cf_bm |
Vimeo uses cookies to allow the embedded video to play, improve user experience, remember your preferences, and collect data regarding interactions made by website users with our embedded videos.
If you click onto a page containing an embedded Vimeo video and you are already logged into your account, Vimeo may collect your data for analytics and advertising purposes.
|
Up to 2 years |
Vimeo |
| _ga* |
| _gid |
| _uetvid |
| Language |
| _abexps |
| vuid |
| player |
| Recent_gtm_event |
What can I do?
We will give you two options:
- To accept the non-necessary cookies
- To read more about the cookies and make decisions about which ones to accept
Remember, you have the ability to change your cookie preferences at any time you want within the same session – just head into your account settings or navigate to the dashboard at the bottom of your screen.
But don’t worry – if you don’t accept the non-necessary cookies, you can still use the website and all of its features.
Additionally, a lot of web-browsers allow you to control your cookie history directly from the settings at any time. This includes but is not limited to Microsoft Edge, Google Chrome, and Safari. Navigate to your browser settings or the ‘help’ section within your browser to find out how.
If you have any questions, please email dpo@eedi.co.uk
Last Updated: April 2025
